Opinión pública y humor en redes sociales: el caso de Juan Manuel Estevez @elbuenjuanma

Abstract

This thesis aims to examine the work of a content creator from Bogotá and his impact on the formation of public opinion through platforms such as Instagram and YouTube. The study is grounded in the growing importance of social media as virtual spaces where public opinion is constructed and transformed. Using a qualitative, exploratory methodology, the study analyzes the actions, narratives, and dynamics that Juan Manuel Pérez Estevez employs to spark conversation within his community and influence its perceptions. The research also addresses the phenomenon of humor and satire as a communicative method on social media and seeks to understand interaction dynamics within digital communities from their inception. Through this analysis, it aims to contribute to the understanding of new communication dynamics in the digital age, highlighting the opportunities and challenges this environment presents for public opinion and journalism.