Análisis comunicativo de la cultura vinícola con especial énfasis en los productores del Nuevo Mundo

Abstract

Wine, beyond being an alcoholic beverage, represents a cultural phenomenon deeply rooted in the history, identity, and social practices of diverse communities. Through its labels, terminology, and production processes, wine communicates symbolic meanings that reflect its origin and cultural context. In this sense, this degree project aims to analyze the communicative content of wine culture through wine labels. To this end, the study adopts a cultural journalism perspective, understanding wine as a text loaded with meaning that engages with the art, history, customs, and values of those who produce and consume it. The study also draws on theoretical perspectives from anthropology and cultural studies, particularly the contributions of Edward B. Tylor and Clifford Geertz, to support the symbolic and social approach to the analysis. Furthermore, to facilitate the understanding of specialized terminology found on wine labels and within oenological discourse, a glossary was developed and included in the appendices of the document. Thus, this project provides not only a conceptual and theoretical exploration of wine as a cultural phenomenon but also practical tools that contribute to its interpretation. Overall, this study invites readers to reconsider the ways in which wine is consumed, understood, and communicated in the contemporary context.