Lenguaje publicitario: eslóganes en Colombia: una aproximación a la construcción de sus intenciones comunicativas

Abstract

The present project:"Advertising language: Slogans in Colombia, an aproximation to the communicative intetions making" pretend to materialize several aproximations in order to get an interpretation of the advertasing slogans, analyzing integrally the speech for two points of you. First taking into account the promise that language is build meanly to correspond to the communicative intentions; Therefore it is posible to describe the strategies those develop the communicative intentions mentioned before. Second, to advise the scenary of mass media communication with advertising, later it builds its necessities and suplies them. Finally there is an analyzing about how the slogans use of language approaching them since the language elements and functions according to Roman Jacobson and the theory about the speech acts by John Austin. There is a contrast the stratigies into the mass media scenaries through authors as Noam Chomsky and Umberto Eco.