Estructuración de una empresa viverista basada en planeación estratégica y planeación de sistemas de información

Abstract

The nursery industry in Colombia is characterized by informality, a lack of administrative processes, and the resulting absence of technology in its business operations. This context opens the possibility of proposing changes and strategies that will allow companies that formulate and implement them to gain a competitive advantage over other companies in the sector. This document focuses on describing this context and providing a roadmap for developing these changes, which are based on the three pillars that every company operating in today's world and seeking to survive must have: the business plan, the corporate strategic plan (CSP), and the strategic information systems plan (SISP). A minimum viable product (MVP) for the information systems described is also formulated so that a company in the nursery sector can be established and achieve this competitive advantage.