Elaboración de un Plan de Negocios para el Desarrollo de Aplicaciones con Fin de Fortalecer el Proceso Educativo de las Personas con Limitación Cognitiva en la Ciudad de Bogotá D.C.

Abstract

This document aims to present the work done for the generation of a business plan for the development of applications in order to consolidate the educational process of individuals who present type of cognitive limitation in the city of Bogotá. According to the District Education Secretariat, more than 10064 students with Cognitive Limitation are currently studying in Bogotá, and not counting the number of people from a population who do not attend an official institution than the accompaniment in a process Of educational training, this is a market that includes an educational option through the use of technological tools that allow the people of school age to access an economic educational opportunity and in this way allow an improvement in the quality of life of this population; After that the model of firm in Bogota can be scaled to other main cities of the country, soon to take to the whole country. At present the market of technology focused on some type of limitation and physical of sea or mental is a market that is in growth, potentialized by the ministry of the telecommunications that promotes the inclusion of the populations, for the aforementioned mentioned son by the Companies that are currently focused on the planning and development of applications for this market, so that InSoft can enter very strong in the market and attack that market potential. The initial investment should be COP $ 72 million to start with the company. The project has the capacity to recover that investment during the year of operation, in addition to indicating that some financial indicators were obtained for the project (VPN of COP $ 542.4 million And a I.R.R of 140% per year) that allow us to evaluate the viability of the project in terms of its profitability.