Estructuración de un plan de negocio factible para la constitución de una empresa que fortalezca la industria de la moda

Abstract

The project developed aims to prove the feasibility of the implementation of an investment project in the apparel sector, with specific characteristics, for a defined portion of the market and offering a tangible product that pretends to show some differentiators aspects to stand over the possible competitors, and in this way generate the biggest amount of utilities possible. This substantiation will be done after the analysis of the aspects that determine the feasibility of a project, i.e. the analysis of the market, the technical components, the economic projection, and the financial support required for the operation of the project. The presentation of this project begins with the necessity of start a business, and the idea of that business, now we have to prove if it would be a good business, through the analyses mentioned previously.