Metodología basada en geomarketing para el análisis de accesibilidad a bienes y servicios en zonas rurales de Colombia
| dc.contributor.advisor | Castillo Méndez, Luis Eduardo | |
| dc.contributor.author | Zubieta Cortes, Fernando | |
| dc.contributor.orcid | Zubieta Cortes, Fernando [0000-0002-2052-9855] | |
| dc.creator.email | fernandozubieta10@hotmail.com | |
| dc.creator.id | 20242595005 | |
| dc.date.accessioned | 2026-09-25T17:37:13Z | |
| dc.date.available | 2026-09-25T17:37:13Z | |
| dc.date.created | 2026-07-30 | |
| dc.description | La presente investigación evalúa herramientas de geomarketing para el análisis de la distribución espacial de bienes y servicios en las zonas rurales de Colombia, permitiendo la identificación y el mapeo de áreas con brechas críticas de cobertura. A través de la integración de modelos de fricción espacial (isócronas) y la caracterización técnica de la infraestructura, se desarrolla un flujo metodológico que permite identificar zonas de exclusión invisibilizadas por métodos tradicionales. Este enfoque proporciona recomendaciones concretas para optimizar la distribución de servicios esenciales, como salud y educación, contribuyendo de manera directa a la reducción de brechas socioeconómicas y al mejoramiento de la calidad de vida en comunidades rurales dispersas. | |
| dc.description.abstract | This study evaluates geomarketing tools for analyzing the spatial distribution of goods and services in rural areas of Colombia, enabling the identification and mapping of areas with critical coverage gaps. By integrating spatial friction models (isochrones) with a technical characterization of infrastructure, a methodological framework is developed that identifies areas of exclusion overlooked by traditional methods. This approach provides concrete recommendations for optimizing the distribution of essential services, such as health care and education, thereby directly contributing to the reduction of socioeconomic gaps and the improvement of quality of life in dispersed rural communities. | |
| dc.format.mimetype | ||
| dc.identifier.uri | http://hdl.handle.net/11349/103925 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad Distrital Francisco José de Caldas | |
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| dc.rights.acceso | Abierto (Texto Completo) | |
| dc.rights.accessrights | OpenAccess | |
| dc.subject | Geomarketing | |
| dc.subject | Distribución espacial | |
| dc.subject | Isócronas | |
| dc.subject | Marketing espacial | |
| dc.subject | Bienes y Servicios | |
| dc.subject.keyword | Geomarketing | |
| dc.subject.keyword | Spatial distribution | |
| dc.subject.keyword | Isochronous | |
| dc.subject.keyword | Point Selection | |
| dc.subject.keyword | Space marketing | |
| dc.subject.keyword | Goods and Services | |
| dc.subject.lemb | Maestría en Ciencias de la Información y las Comunicaciones Metodología Profundización -- Tesis y disertaciones académicas | |
| dc.subject.lemb | Geomarketing | |
| dc.subject.lemb | Accesibilidad | |
| dc.subject.lemb | Distribución espacial | |
| dc.subject.lemb | Servicios públicos | |
| dc.subject.lemb | Zonas rurales | |
| dc.title | Metodología basada en geomarketing para el análisis de accesibilidad a bienes y servicios en zonas rurales de Colombia | |
| dc.title.titleenglish | Geomarketing-based methodology for analyzing accessibility to goods and services in rural areas of Colombia | |
| dc.type | masterThesis | |
| dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
| dc.type.degree | Investigación-Innovación | |
| dc.type.driver | info:eu-repo/semantics/masterThesis |
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