Metodología basada en geomarketing para el análisis de accesibilidad a bienes y servicios en zonas rurales de Colombia

Abstract

This study evaluates geomarketing tools for analyzing the spatial distribution of goods and services in rural areas of Colombia, enabling the identification and mapping of areas with critical coverage gaps. By integrating spatial friction models (isochrones) with a technical characterization of infrastructure, a methodological framework is developed that identifies areas of exclusion overlooked by traditional methods. This approach provides concrete recommendations for optimizing the distribution of essential services, such as health care and education, thereby directly contributing to the reduction of socioeconomic gaps and the improvement of quality of life in dispersed rural communities.