Prototipo Web de Interfaz Narrativa para Recomendaciones Turísticas en el Municipio de Puerto Gaitán Meta

Abstract

At present the tourist platforms have the information of the destinations in a "classic" product format, that is: a container with title, description, images, prices and others, as if it were a product, however, the particularities of a tourism plan or destination can integrate variables of distance, transport times, suggestions, recommendations and instructions that end up cramming the interface of data that although important, rest poorly structured on the platform, demanding too much effort for its understanding.

From the above, and not generate new communication strategies from user interfaces, is feared not to impact the tourist and the decision of their destination and even to lose the confidence of users who plan their trips by Internet. In this sense, the integration of the Storytelling design concept for the conception and development of user interfaces in the dynamic web could provide a better user experience than the current one and provide better usability.