Colectivo alianza mujeres. Un emprendimiento cultural y sostenible con énfasis en la reflexión de los roles de género y el ser mujer

Abstract

Alianza MujerES has been operating for two years as a collective of independent artists, which arises from the need to contribute to the action of current feminist movements through an emphasis on the visibility of gender issues, and to highlight the importance of the work of women artists and their practices in the advancement and development of the arts, through spaces for research, creation, dissemination and promotion of artistic and cultural content. This work is divided into two parts: the first (First chapter) corresponds to a description of the group, an administrative analysis and a systematization of the projects and services of the collective, providing the implementation of the roadmap for the realization of the improvement plan of the group. The second (second chapter) in which the viability of the cultural entrepreneurship and with it the market strategies of the Alianza MujerES collective is oriented. The scope of this project is descriptive and transversal in nature, so the design and roadmap for the improvement plan of the collective and a partial implementation of this that contributes to the projection of growth and sustainability of the collective in the cultural market of Bogota will be carried out.