Software de seguimiento deportivo y nutricional para el mejoramiento de la salud física, mental y emocional de las personas

Abstract

This undergraduate project presents Entrena YA, a digital platform that aims to improve people's physical, mental and emotional health through personalised planning and monitoring of fitness routines and nutritional plans. The project is concerned with a global issue: namely, physical inactivity, poor nutrition, and their consequences on overall health. The proposed solution is an accessible, interactive, and professional technological tool that promotes healthy lifestyle habits at any time and in any location. The platform provides a range of services, including training guidance, physical assessments, nutritional planning, live classes, progress tracking, and technical support. The programme is distinguished by its emphasis on personalisation, disease prevention, professional support, and the strategic utilisation of technology. The development of the project incorporated a comprehensive market analysis, benchmarking, a meticulous organisational structure, operational planning, financial planning, and the formulation of marketing strategies. Entrena YA is positioned as a pioneering digital fitness enterprise in Colombia and Latin America, with the potential for international expansion, aligning with global digital health trends. The implementation of this technology in the market is expected to have a positive impact on users' quality of life, raise awareness about the importance of self-care, and contribute to the resolution of public health issues through management, sports, and technology.