El cierre discursivo de los noticieros de televisión
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Universidad Distrital Francisco José de Caldas
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En este artículo se tematiza el discurso televisivo a partir del análisis de las condiciones que determinan la competencia del televidente en la recepción activa de televisión. Dicha competencia se relaciona con la capacidad de lectura crítica del medio por parte del receptor. Para evidenciar y cualificar dicha competencia se diseñó un modelo de lectura de televisión, aplicado inicialmente al género informativo, con lo que se pudo consolidar una muestra significativa sobre el modo característico de desarrollarse el discurso del medio en este tipo de programas. Las consideraciones ofrecidas permiten detectar los principales mecanismos que intervienen en la producción discursiva de la televisión y su impacto en procesos de opinión en el ámbito social.
In this article the television discourse is topicized from the analysis of the conditions that determine the competence ofthe television viewer in the active reception of television. Said competence is related with the capacity of critical reading of the media by the receptor. In order to evidentiate and qualify said competence, a model of reading television was designed, as initially applied to the informative genre, with which it was possible to consolidate a very significative exhibition or show about the characteristic way of developing the discourse of the media or medium in this type of programs. The considerations that are offered here enable the detection of the principal mechanisms that intervene in the discursive production of TV and its impact in opinion processes in the social surrounding or environment.
In this article the television discourse is topicized from the analysis of the conditions that determine the competence ofthe television viewer in the active reception of television. Said competence is related with the capacity of critical reading of the media by the receptor. In order to evidentiate and qualify said competence, a model of reading television was designed, as initially applied to the informative genre, with which it was possible to consolidate a very significative exhibition or show about the characteristic way of developing the discourse of the media or medium in this type of programs. The considerations that are offered here enable the detection of the principal mechanisms that intervene in the discursive production of TV and its impact in opinion processes in the social surrounding or environment.
Palabras clave
television competence, analysis of the discourse, informative discourse of TV, active reception, critical reading., television competence, analysis of the discoursive, informative discourse of TV, active reception, critical reading., television competence, analysis of the discoursive, informative discourse of TV, active reception, critical reading., Competencia televisiva, análisis del discurso, discurso informativo de televisión, recepción activa, lectura crítica.