Estrategia de marketing digital para la difusión del álbum musical fragmentos de la Banda Ink Offering

Abstract

In this degree work we propose a digital marketing strategy to spread the musical album Fragmentos by Ink Offering, in order of that, we were looking at the work the band has been doing, which has been given them acknowledgement by playing on different stages. Also, we make an environment analysis, talk about the current economic status of Colombia, the technological opportunities that exists to spread any content, the legal aspects that are necessary for us to know to carry out the strategy and analyze the cultural and social status of our country. Alike, we show aspects related to industrial sector and the possible market threats that exist in the environment. Also, we analyze three Indie bands that we considered as a competition to Ink Offering. We designed a SWOT analysis, to know the strengths and weaknesses of the band and the opportunities and threats that generates its environment. We mentioned specific objectives and goals that the digital marketing strategy has and the activities to do for seven months (from June to December of 2019).