Plan de marketing para la difusión en medios digitales del single Sigo tu voz del grupo de rock Nave Fónica

Abstract

This final project aims to achieve the elaboration of a marketing plan, which will support the coverage of the single Sigo tu Voz from the band Nave Fónica through the digital media platforms: Instagram, Facebook, YouTube and Spotify. We will analyze the reasoning followed by each one of these digital media, we will take into account the usage that our competitors are already giving them, and we will collect all of the tools that we will need to structure and develop our own marketing plan. Nave Fónica is already present among the chosen digital media, therefore we will expose our project proposal around our previous releases and the current state of our profiles on these digital spaces. Finally, we will elaborate our marketing plan taking into consideration all of our collected input as well as the current development status of the single to be released.