Estudio de prefactibilidad para la creación de una empresa para venta de colchones en la ciudad de Bogotá D.C

Abstract

This project was carried out with the purpose of developing a prefeasibility study to determine the technical and economic viability of creating a company dedicated to the commercialization of mattresses in the city of Bogotá. In order to achieve this objective, analyses were conducted in the market, technical, and financial areas, which made it possible to obtain a comprehensive view of the project's feasibility. The market study identified the potential demand for mattresses and analyzed prices, innovation trends, and sector opportunities, allowing for the establishment of a clear consumer profile and the competitive advantages necessary to enter the market. The technical study made it possible to determine the key actions required for business operations, such as infrastructure, human resources, logistics, and technological needs, as well as the structuring of distribution and commercialization processes to ensure efficiency and quality in service delivery. Finally, the economic–financial analysis showed that the project is viable, demonstrating positive and sustainable results, thus confirming its attractiveness for implementation.