La pájara errante: plataforma de circulación y divulgación de las prácticas del grabado

Abstract

This undergraduate thesis project in Visual Arts arises from the need to democratize access to art and culture in Bogotá, specifically in the field of engraving. Through the creation of a traveling engraving workshop, it seeks to break down the barriers to accessing this artistic discipline, promoting citizen participation and the formation of new audiences. The research is framed within John Dewey’s theory of art as experience, which advocates for integrating art into everyday life. As Dewey himself states: “If wors of art were placed directly in a human context of popular esteem, they would have a far wider appeal than they obtain under the domination of theories that place art on a pedestal.” Following this line of thought, this project seeks to bring engraving to public spaces to interact with the community and, through participatory aesthetic experiences, train new audiences. Marketing becomes a key tool to amplify the reach of these practices and connect with audiences in the digital age.