Diseño del plan de negocio de la fundación Allegretto kids para la iniciación musical dirigida a la población de Patio Bonito y alrededores

Abstract

This document provides elements about the creation and elaboration of a business plan for a foundation with a musical focus "Allgretto Kids foundation" which is based on theoretical and practical sources for an assertive design in the marketing, operational, organizational, and financial strategies, making the entrepreneurship project viable. The construction of the value offer of the "Allegretto kids" foundation, focuses on the pedagogical action of the BAPNE methodological proposal where the use of the body as a transforming instrument will be the key to develop the training content of musical initiation that allows comprehensive learning of the participant, generating influence over their personal life's project especially in the use of free time. This business idea seeks its viability and financial sustainability and to boost its advertising by integrating the basic concepts of the digital market and the use of digital networks in "patio bonito" neighborhood and its surroundings.