Arte y emprendimiento: creacion de empresa para el desarrollo de proyectos que promueven la practica artística enfocada a la cerámica

Abstract

This document is presented as a thesis in the career of Visual and Plastic Arts in the Entrepreneurship modality to apply for the title of Plastic and Visual artist. The entrepreneurship proposal that is presented is the creation of a company whose main activity will be the formulation, development and realization of projects that promote the artistic practice focused on ceramics. In the first part of the document the company will be introduced. The mission, vision and objectives will be described. There are three key concepts established: the ceramic workshop, the economic model and the development of projects. In the following part, the business plan for the Naturaleza Café project will be explained. It consists in studying the biodiversity of the coffee plantations in the municipality of Sasaima-Cundinamarca to develop an artistic proposal and a commercial products line up in ceramics. Subsequently the financial analysis is exposed and the equilibrium point of the project is evaluated The DOFA matrix (SWOT analysis) is also shown, which analizes the strengths, threats, opportunities and weaknesses of the company. To conclude, there are different ideas and proposals for artistic projects in ceramics that are planned to be carried out in the future.