Plan de negocios para la creación de una empresa dedicada a la comercialización de elementos de protección personal en la ciudad de Bogotá D.C.

Abstract

This project analyzes the feasibility of formulating a business plan for a personal protection equipment marketing company in the city of Bogotá. This plan arises from the need for companies to take into account the protection of their workers and government regulations for the implementation of the occupational health and safety system. Different studies were carried out, such as: the market study, carrying out an analysis of the environment, determining the market niche and distribution strategies, then the CANVAS model is created, a tool to help clarify different key aspects of the business plan. A technical and administrative study is carried out where everything related to the product, its process, facilities, resources, tools and legal aspects is analyzed; and finally a financial evaluation where aspects of costs, initial investment, rate of return and business budgets are reviewed.