Modelo para la gestión estratégica en Cointelco S.A. basado en un cuadro de mando integral

Abstract

The project proposal consists of designing a balanced scorecard (BSC) to support the decision making corresponding to strategic management in COINTELCO SA, the BSC is considered a very effective tool in the management of organizations and is applied in this case of study due to the lack of integration of the current system with the vision of the organization, the lack of alignment of the vision of the company with the awareness at all levels and the lack of establishing cause-effect relationships that support the strategies that must be taken.