Alejandrino

Abstract

Alejandrino is a creative venture that combines origami with Colombia’s biodiversity, building a sustainable business model with a cultural focus. The company creates and sells origami pieces representing the country’s flora and fauna, offering products such as jewelry, sculptures, paintings, and decorative items, while also conducting workshops and classes that allow participants to explore the art form and develop their creativity inspired by Colombia’s natural world. The project is based on the art of origami and the country’s natural resources, utilizing high-quality materials and meticulous handcrafted processes that ensure the quality of each product. The workflow combines phases of design, folding, finishing, and packaging, complemented by marketing strategies at traveling and permanent fairs, as well as on social media, which allow us to build and maintain a close and ongoing relationship with our customers. Alejandrino’s business model is based on efficient financial management and administration, where cost planning, reinvestment of profits, and product diversification ensure steady growth. Beyond profitability, Alejandrino demonstrates its cultural, artistic, and creative interests by promoting appreciation for Colombia’s biodiversity and offering experiences that bring art and nature together.