Solo para mirones

Abstract

For voyeurs only is an artistic and theoretical research project that analyzes the representation, commodification, and exploitation of the female body within the Colombian media archive between 1965 and 2012, marking a timeline that ranges from the emergence of the sensationalist newspaper "El Espacio" to the evolution of iconic campaigns such as the "Chicas Águila". The project examines the double standards of the media and how, under the influence of capitalism and neoliberalism, the female body is configured as a commercial asset, a consumer object, and a control device that imposes beauty standards and sexist stereotypes. Based on a theoretical framework that includes Michel Foucault’s The History of Sexuality and Guy Debord’s The Society of the Spectacle, the work employs a semiotic analysis of hyper-sexualized advertising pieces in magazines, newspapers, and album covers. The artistic proposal manifests through the subversion of these messages by using irony and satire as critical symbols within popular dialect, seeking to denounce the normalization of female stigmatization and to confront the male gaze that reduces a woman's value to her physical appearance.