Características empresariales de una orquesta de salsa para una alta difusión en radio y bares de salsa en Bogotá.

Abstract

The approach to the middle of the Salsa through attending concerts, seminars, clinics and workshops, prompted an interest and concern for the movement. Thus, initiation, exploration and research of gender through the electric bass, has allowed me to be part of transitional projects that develop Salsa and taking elements from different regions of America like Colombia, Cuba, Puerto Rico and New York. Such projects or Salsa Bands are organized under the direction of one or two people who pose parameters initiation and development for the musical band progress, commercially and economically. This work is an investigative process on Salsa Bands in Bogota and how they can access the radio and the main bars to acquire dissemination and recognition. Forming an orchestra of Bogota that can be disseminated at national and international level involves meeting certain characteristics or conditions but mainly not to waste the capabilities of members and encourage the salsa musician to be part of a quality company and strong financially. It is important to propose musicians orchestral be part of a company that has a musical projection and economic stability that he can feel satisfied. Certainly, an investigation of radio and bars as diffusing elements of Salsa, networks handled in Bogota, where an orchestra of legally constituted can cope, may open ways for ongoing projects expand its scope and achieve sustainability and profitability. Similarly, the market research for the projection of an orchestra may offer management knowledge that will help end the misinformation and lack of knowledge in this area that is latent in the middle (both musicians and orchestras). A problem that is common in musical groups, which is the lack of management and understanding of the different elements related to management and administration, which endangers the continuity of existing clusters and entrepreneurship of new bands are well served. This project poses, as Facultad de Artes ASAB of the Universidad Distrital Francisco José de Caldas is part of the research of paragraph 1 Art and Society in the form Entrepreneurship Project. For its development work was based on interviews with active agents and bibliographical research of the history of salsa in Bogota.