Plan de negocio para la creación de la agrupación musical de pop la vitamina en la ciudad de Bogotá, D.C.

Abstract

This document gives an account of the central aspects of a business plan for the formalization and business structuring of the Bogotá electronic pop group La Vitamina.

The document includes a state of the art with the review of publications on the orange economy, reports of studies of musical and commercial activity, degree works that talk about the subject; as well as the results of a survey on the consumption of music that was made to teenagers from high strata, since they are the target audience of the band. This in order to understand what challenges the grouping has to face in the market at the time of starting the project and applying the acquired knowledge to an effective strategy that allows in the long term to generate profitability for the members of La Vitamina group.