Maestría en Ingeniería Industrial
URI permanente para esta colecciónhttp://hdl.handle.net/11349/19
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Examinando Maestría en Ingeniería Industrial por Autor "Álvarez Pomar , Lindsay"
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Ítem Red colaborativa de pequeños agricultores para promover el uso de tecnologías de la información en la comercializaciónSuárez Susa, Liza Bibiana; Álvarez Pomar , Lindsay; Álvarez Pomar, Lindsay [0000-0002-8818-0901]The agricultural sector has been characterized by a technological lag that has hindered the use of information systems that could facilitate collaborative relationships for product marketing. However, beyond the technological gap, the supporting organizational infrastructure appears to be the key to reaping the benefits derived from effective technology utilization. This project will address the study of collaborative networks, focusing on a rural area in the Department of Antioquia, Colombia. This will be achieved through expert analysis and agent-based simulation, with the goal of designing strategies to enable their implementation and thus promote the use of information technologies in marketing.