Estrategia de promoción, difusión y venta digital del disco Uno entre tantos opios del Colectivo Musical Coroncoro la nueva rosca

Abstract

Based on the album Uno entre tantos opios from the musical collective Coroncoro la Nueva Rosca, a model of promotion, distribution and digital sale is proposed, making it possible to know and understand a viable way to commercialize an independent musical product. For the entrepreneurship proposal the sector where the product will be marketed is studied, some legalities of the music business are also take into account, in order to execute the disc distribution and finally a financial study is made taking into account the expenses total, proposing a projection of goals to be achieved. Being digital platforms the main tools of visibility, promotion, management, interaction and sale, a strategic model is proposed to be developed describing the qualities and actions to be carried out depending on the different options considered for this work. An execution margin for 4 months, indicating the times and actions for each digital platform, specifying the type of content to be distributed, always taking into account the objectives and goals that we want to achieve.